As a busy student at Harvard Business School, co-founder Itamar Zur relied on e-commerce every single day: clothing, notebooks, meal kits, and more. Yet the convenience and quality promised by retailers was often foiled when it came to delivery: Misdelivered packages. The dreaded “We Missed You!” sticky note. Boxes stolen as he studied in his room. Ita soon realized that the biggest opportunity in e-commerce lay in the period that was least in retailers’ control: the journey from warehouse to doorstep. Veho was created to challenge the received wisdom of the entire logistics industry—to promise that delivery and returns can be a critical, and, most importantly, enjoyable part of the e-commerce experience.