proven skincare

As a person who had been told she had “difficult” skin, I was constantly searching for better skincare. But finding the right products was time-consuming, frustrating, and expensive. And worst of all, nothing worked consistently. Was I the only one? Did it have to be so difficult?

Then I met my co-founder, Dr. Amy Yuan. We were both tired of guesswork, false promises, and exotic-sounding ingredients that didn’t deliver real results. There had to be a better way.

Using Amy’s scientific expertise, we created a holistic approach to skincare that's completely backed by data. This shared passion became the world’s largest skincare database: The Skin Genome ProjectTM. And it lets us tailor-make every PROVEN formula just for you.

PROVEN evolved from a personal mission to the world’s most personalized skincare.

We can’t wait to share it with you.

The Skin Genome ProjectTM, winner of MIT’s 2018 Artificial Intelligence Award, is the most comprehensive skincare database ever created.

Artificial intelligence means that computers thoughtfully assess information the way a person would, drawing logical conclusions and selecting relevant details. But because they’re machines, they can process a limitless amount of information in very little time. Right now, The Skin Genome ProjectTM can analyze:

• The effectiveness of over 20,238 skincare ingredients.
• Information about over 100,000 individual products (luxury, prescription, generic, etc.).
• Over 8 million testimonials from real people.
• Over 4,000 scientific publications.
• The water hardness, humidity level, and UV index where you live.

Using your answers to our Skin Genome Quiz, our database instantly sifts through this incredible amount of information to select the best ingredients for your skin.

This means you won’t waste time and money trying out products that may or may not work. Each PROVEN product is custom-made to give your skin just what it needs, using the best available scientific expertise and the most effective ingredients. And if your skin changes, your skincare can evolve right along with you.