PriceLabs' core focus on product and support. As a service that started out being a side project for three engineers, we would spend all the time building and making sure it meets our customer's needs, and very little time on marketing, sales and branding. And it shows! Our customers love all the functionality we provide and have become our greatest ambassadors.
Our story has been documented much better than anything we could write ourselves by Chicago Inno - we highly recommend giving it a read!