We are a quickly growing startup in San Mateo, which has brought to market the first privacy-safe, scalable, and commercial applications of Psychometric AI-powered targeting and analytics. We are working with a range of paying customers, including Fortune 500 B2C accounts. Pinpoint is uniquely situated to disrupt people predictions in marketing personalization, advertising campaigns and later across several other important sectors of the economy, including financial services. Bringing to market a first scalable, scientific standard in people data will also disrupt the way that people predictions are made across countries.
Pinpoint’s personality models distill 70 years of scientific research on the motivations behind consumer decisions. Our technology also advances big-data psychometrics developed at Cambridge and Stanford Universities.
Pinpoint Predictive has brought to market the first privacy-safe commercial applications of Psychometric AI-powered targeting and insights. Our Data Analytics Engine uses Machine Learning to transform surface-level behaviors into individual-level models of dozens of psychometric traits that are strongly rooted in the human constitution. These standardized traits are among the most powerful data known to science for predicting individual consumer perceptions and compelling your customers to action.
Our algorithms characterize the unique psychometric signal of users who engage with your ads, webpages, or in your first-party data. Pinpoint allows you to see in granular detail who’s really interested in your products and why.
These fingerprint insights serve as valuable feedback for your media and creative strategies. They come with a suite of analyses that allow you to personalize content for your customers better than ever before.
The best part about these Thinkalike™ Insights is that they’re fully actionable; they automatically convert into the perfect custom Thinkalike™ Audience that they describe.
If you’re passionate, laser-focused, self-motivated, highly collaborative, and interested in contributing to the future of personalization and people predictions, let’s talk!