FitStar is on a mission to inspire people to live healthier lives by creating innovative health and fitness apps. The idea is that a great personal training experience on a mobile device should start at a customized level that is comfortable for everyone from a total n00b to someone who regularly works out almost every day of the week. From there, it should be able to help people level up or keep up with a regular workout routine even when they’re traveling. Unlike DVDs and videos, which are passive, the iPad can respond to a person’s changes in their workout habits. It can send reminders or offer custom combinations of exercises to meet their goals.
FitStar was acquired by Fitbit in March 2015. FitStar currently sits as an off-site product team and maintains it's fitness-focused, hardworking, and experimental culture. They are a team of 20 continuing to develop awesome products in an inclusive, collaborative environment.