The platform was founded by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first hand while setting up and growing their own experience business including Rise - Europe’s leading snowsports and music festival and Beyond Adventures - a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish Archipelago.
In just three years, the company has acquired an impressive customer base, with major industry players including Ibiza Rocks, Global Cycle Network, The Sunday Times, and Envision Festival now using Easol to manage and grow their experience business. The company has raised an impressive $4.5 Million, led by Notion Capital with participation from Y Combinator, Foundation Capital, Slow Ventures and Micheal Zeisser - former Chairman of US investments at Alibaba. Easol's mission is to be the first experience commerce platform that puts the technology, the ownership and the possibilities in the hands of the experience creator.